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Case Study:


dhs logo

Improving brand visibility and lead generation 

DHS are a heating and plumbing company, based in Bristol, with a good reputation and a small team of professional heating engineers and plumbers. They now have over 40 years of experience, and are established as one of the largest central heating installation businesses operating in the South West.  


DHS chose to work with SpiderDigital as we demonstrated our understanding of the challenges in what is a very competitive industry. They knew we would have their best interests at heart, and we demonstrated our knowledge and experience about how an updated website and content marketing strategy would help achieve the DHS business’ goals.

The Problem

DHS wanted to grow their online exposure, using marketing tactics they could accurately track the success of.  
Having trialled PPC themselves, without the volume of leads they’d hoped for, they needed an effective, well-managed campaign they could rely on to generate leads.
As their website was outdated, it no longer reflected their growing business and the range of services they offered.  
Updating the site was also a key priority to increase the likelihood that traffic from search would convert. 

The Solution

SpiderDigital developed a content strategy to improve the search engine rankings of the DHS website, and increase their online exposure, while effectively acting as a hub of boiler and heating knowledge. The focus was on generating high-value, insightful content that would engage visitors and increase the SEO value of the site.

We redesigned the website to modernise the look and feel, and improved user experience to make it easier for users to convert into customers.  

The Outcome

In the first 18 months of SEO activity, we increased traffic by 724%. Organic traffic since then is continuing to grow at a sustainable rate, taking into account the significant seasonality of the industry. Leads also increased by over 550%.

Due to the success of the digital marketing work, and the huge growth in leads and traffic, DHS decided to engage with us for their IT services, too.

We now manage their computer network and servers, and provide IT support to the office.

742% more organic traffic and 550% increase in leads

Working with SpiderDigital has really helped grow our business. Now, nearly all of our leads are generated from our website and it’s thanks to the digital team’s effort. It’s an added bonus that we can keep our marketing and IT all under one roof. Whether it’s the tech team or the digital team, SpiderDigital are consistently helpful whenever we have any queries or issues. Their quick response is always really appreciated, and they’re always insightful both in marketing and helping improve efficiency within our business.

Marie Hancock - Office Manager

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