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Pay-per-Click (PPC)

If it’s instant visibility and quick results you're after, PPC advertising is the digital strategy for you.

Getting to the top of search results takes a long time through traditional means, so PPC is a perfect way to hit the front page fast, while your other digital marketing efforts continue in the background.

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Get in front of the right people at the right time

With PPC, we can harness your website’s data to set up dynamic display advertising, create a Google shopping campaign, or introduce remarketing to increase brand awareness.

Whatever your business objectives, we use specific targeting methods to make sure your ads are reaching prospects that we know are interested in your products and services, at times when they are most likely to buy.

 

Tailored PPC Strategy

Our team of PPC specialists help increase your business’ online visibility and generate valuable leads. As a Google Partner agency, we’re are experts in PPC management. That means we’re perfectly placed to curate an effective, targeted PPC strategy that aligns to your business needs.

More goes into a PPC campaign than simply writing some ads and hitting publish. Keyword research ensures that your ads will show during searches that are most likely to convert.

Negative keywords stop your ads from showing if the intent or search isn’t relevant. PPC can even be customised to run, or not, at different times of the day or in different target areas.

Understanding the industry, market trends, and PPC best practice is all key to developing a successful PPC strategy. We help you do this and manage it all for you.

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Why SpiderDigital?

Think of us as an extension of your own business. We curate a PPC strategy to achieve your growth goals, based on what you need and what we know. We’ll start with a discovery meeting, either at our offices in Bristol, at your offices, or using video conferencing – whatever works. 

Once we’ve crafted your campaigns, we’ll continuously optimise everything, analyse it, and feed back our results. With our monthly reporting and regular communication, we’ll make sure to stay perfectly aligned with your path to business growth. Whether PPC is a standalone avenue or part of a wider digital marketing framework, we’ll ensure that PPC is driving you results and fits within your brand image and strategy.

What types of PPC we can offer

Whatever PPC campaign may be best for your business, they can all be heavily customised and tailored to meet your business objectives and target your ideal market. There is an abundance of advertising platforms that we run ads & remarketing through, including:

Search

Search ads are a proven method of returning results, and it bypasses organic rankings that can take a considerable amount of time to earn. Our PPC experts in SpiderDigital have been helping our clients launch and scale their Microsoft and Google search ad campaigns over decades.

Display

Display advertising enables you to target specific types of people to see your adverts across all Google partner websites, all over the internet. We can fine-tune who sees your ads and where they are displayed, to get the most out of your investment.
 

Social Media

From Facebook to LinkedIn Ads, if connecting with customers socially is your preferred way of marketing, social media advertising might be for you. Our teams can place your ad in your target demographics’ newsfeed, or in their social hangouts. You don’t even need a large social media presence to have ads running. 

Shopping

If you have an eCommerce business, a Google Shopping campaign might be a more effective  than any of the other advertising options. With Shoppings Ads, we can get your potential customers to see your products and prices before they’ve even clicked onto your website.
 
 
 

Paid search strategy boosts conversions by 753%

In the six months since we started working with UK Lintels (one of the UK's largest building material providers), we generated some fantastic results, with each of the different strategies adding more leads month on month.  

Head to our case study to find out how.

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What goes into a successful PPC strategy

PPC isn’t as simple as some people make it out to be, but it’s not black magic either. It’s probably somewhere in the middle, and there’s a lot that goes into creating an effective campaign that delivers ROAS (that’s Return on Ad Spend):

  • Comprehensive keyword research
  • Negative keywords identified and included
  • Ads creation
  • Continual updates and optimisations as data develops
  • Relevance to landing page and content

 

  • Location-based targeting
  • Conversion path management
  • Demographic targeting
  • Remarketing
  • Site and ad extensions
  • Time of day restrictions
  • Search, display, or both?

Book a quick call with our team

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What to expect from a chat with us

At SpiderDigital, we only work with businesses we know we can help.

So, we'll spend some time with you to start with, just to find out if this is the right conversation to be having. 

Then we'll arrange a more in-depth discussion, a deeper dive into your goals and ambitions, to work out how best to get you there. We use a proprietary method of working backwards from your goals, right up the funnel, to identify the tactics and techniques we'd need to use to accelerate your success.