Case Study:

A Cleaning Service

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Inbound marketing and HubSpot implementation

A comprehensive inbound strategy, plus HubSpot, equals impressive results for a Bristol cleaning company.

Background

As a company offering cleaning services to both Domestic and Commercial clients, A Cleaning Service wanted to generate leads more consistently, with a measurable and repeatable process.

They came to us and we developed a comprehensive inbound strategy, incorporating content marketing, Google Ads, social media, social advertising, and email marketing, as well as improvements to the UX of the website.

SpiderDigital have become an integral part to the running and success of our business! After a turbulent journey with previous marketing agencies in the past with underwhelming results and vanity figures, we were beginning to doubt the effectiveness of working with a marketing agency. Then we found SpiderDigital.

Claudia
A Cleaning Service

The Marketing

After implementing HubSpot for A Cleaning Service, we implemented a content calendar that balanced the different services on offer, with the different target audiences, to create a well-rounded campaign.

New blog content and improved SEO across the site contributed to the growing organic traffic, and email marketing brought in new deals and renewed interest.

Paid Advertising

One of our first jobs was to overhaul the Google Ads campaigns. We streamlined the targeting and improved the keywords and negative keywords.  By creating new content for landing pages and updating the wording of the ads, we brought up the Quality Score, massively reducing the cost per click, bringing in more qualified leads.  We also implemented Facebook ads, bringing in more new leads and increasing brand awareness in the target areas.

The Results

In the six months since we started working with A Cleaning Service, we've generated some fantastic results, with each of the different strategies adding more leads month on month. 

Since taking over the Google Ads, we have reduced the average cost per conversion from £230 to just £18! And that's just the tip of the results iceberg.

SpiderDigital worked hard to define a tailored service that really suited our business, our mindset and were very realistic about what we could achieve. They provided clear strategies and information to really give me confidence in what success would look like for us working with SpiderDigital. They then put all of this and more into action! They have achieved INCREDIBLE results for us! Every statistic has improved, from our cost per click being astronomically reduced, to the number of leads being produced monthly through social media, organic and paid strategies.

Claudia
A Cleaning Service


The Outcome

After 6 months, we're tracking 50% higher than that projection cumulatively, with our best month nearly doubling the number of leads - and that trend is continuing month on month.

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We were looking for a company who could become a part of our team and use their initiative to implement our ideas… Now we struggle to keep up with all the dynamic and innovative ideas they continue put forward to us! Every single member of their team is a pleasure to work with and we can’t wait for what our future holds with SpiderDigital.

Claudia
A Cleaning Service

Frequently Asked Questions

In what ways does digital marketing work?

There are several aspects. Search Engine Optimisation (SEO) ensures that your page is easily visible when searched for. Pay Per Click (PPC) covers the paid ads you run online, and social media and email helps you to communicate with your leads- a vital part of inbound methodology.

Will your system work for me?

We only take on businesses that we know we can help. This means that if we do work together, we’re confident you’ll start seeing the results you’re after. Feel free to contact us to learn more about how we can help you.

Do you know your most important metrics?

Check out our SpiderDigital guide to the metrics that matter for your marketing.