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PPC Frequently Asked Questions

We are aiming to answer the most frequently asked questions about PPC (pay-per-click) advertising.  

Whether you're new to the world of online advertising or looking to enhance your existing campaigns, understanding the ins and outs of PPC is crucial for driving targeted traffic and achieving measurable results.  

In this article, we'll delve into various aspects of PPC, from its definition and functions to its benefits, costs, platforms, and integration with other marketing strategies. So, let's get started and unravel the mysteries of PPC together! 


What is PPC? 

  • PPC stands for pay-per-click. It is a type of online advertising where advertisers pay a fee each time someone clicks on their ad. PPC search ads are displayed at the top of search engine results pages (SERPs) when someone searches for a keyword that is relevant to the advertiser's business. The term PPC can also include ads which appear on social media, websites, and video sharing sites. 

How does Search Engine PPC work? 

  • When someone searches for a keyword on a search engine, the search engine will display a list of ads that are relevant to the search query. The ads are displayed in a pay-per-click auction, where the advertiser who bids the most money for a particular keyword will have their ad displayed at the top of the search results.


 What are keywords in PPC advertising? 

  • Keywords are words or phrases that advertisers target in their PPC campaigns. These keywords are relevant to their products, services, or target audience. When someone searches for those keywords, the advertiser's ad may be displayed. 

 What are the benefits of PPC? 

 There are many benefits to using PPC advertising, including: 

  • Quick results: PPC ads can start showing up on the SERPs immediately after you create your campaign. 

  • Targeted traffic: PPC ads can be targeted to specific keywords, demographics, and interests. This means that your ads will only be seen by people who are likely to be interested in what you have to offer. 

  • Measurable results: PPC ads are very measurable, so you can track how well your campaigns are performing and make adjustments as needed. 

How much does PPC cost? 

  • The cost of PPC advertising varies depending on a number of factors, including the keywords you bid on, the competition for those keywords, and your budget. However, you only pay when someone clicks on your ad, so you can control your costs. 

Which platforms offer PPC advertising? 

  • Some popular platforms that offer PPC advertising include Google Ads, Bing Ads, Facebook Ads, Instagram Ads, Twitter Ads, LinkedIn Ads, and more. Each platform has its own unique features and audience targeting options. 

How long does it take to see results from a PPC campaign? 

  • The time it takes to see results from a PPC campaign can vary depending on factors such as competition, budget, targeting, and the effectiveness of your ads and landing pages. Generally, you can start seeing initial results within a few days or weeks, but it may take several weeks or months to fully optimise your campaigns and achieve optimal results. 

Can I run PPC campaigns alongside other marketing strategies? 

  • Absolutely! PPC campaigns can complement other marketing strategies such as search engine optimisation (SEO), social media marketing, content marketing, and more. In fact, integrating PPC with other strategies can create a synergistic effect and maximise your overall marketing efforts. 


We hope this FAQ article has provided answers to some of the most common questions people ask about pay-per-click advertising. By now, you should have a solid understanding of what PPC is, how it works, its benefits and costs, the major platforms available, and how it can integrate with other marketing strategies. 

At SpiderDigital, we understand the significance of PPC in your marketing mix as well as the difficulties of navigating the PPC world without support. Our team of PPC experts are ready to guide you every step of the way.  

Get in contact with us today and let our PPC specialists address any additional FAQs, clear any doubts, and craft a tailored PPC strategy that propels your business to success. Digital CTAs  (2)


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