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10 Minute Guide to Running an Inbound Campaign

Grab your copy of our quick-start guide and get started with inbound. Generate leads, nurture them, and turn them into customers.

Here's what you'll get:

  • A guide to the elements you need.
    From the first planning step to your post-campaign activities.
  • checklist
    To quickly put the pieces together for your campaign.

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Running an Inbound Campaign

Setting up your first inbound campaign can seem pretty daunting - there are a lot of elements to consider.

That's why we've created this guide. It's designed to be simple and straightforward, while giving you all the elements you need to run an inbound campaign. 

What goes into Inbound?

Inbound is all about bringing leads direct to you, giving them a way to engage, and following up to nurture those leads and turn them into customers.

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Defining your campaign goals and success metrics

Successful campaigns begin with thoughtful planning of goals and success metrics that will define your strategy. 

Understanding your audience

The more you understand your audience, the more powerful your inbound marketing efforts will become.

Creating your content and landing pages

Offering engaging and helpful content on effective landing pages will convert your visitors to leads.

Lead nurturing and automation

By automating follow-ups, you'll guide potential customers through the sales process while developing strong relationships.

Content promotion and amplification

Using multiple channels for content promotion will open the door to potential customers. 

Reporting on your campaign's success

Checking the performance of your campaign on a regular basis will help you to ensure you’re on the right track.

Time to get going!

Don’t miss out on the opportunity to nurture and gain the trust of your customers – try an inbound campaign and see the exciting places it could lead you.

10 min guide